When Rajasthan introduced its futuristic Annapurna Bhandar Yojana in PPP (public private partnership) mode, the state didn’t expect it to grow into one of the biggest rural mall chains in the country. Over a span of two and a half years, the partnership between Future consumer enterprise ltd (FCEL) and the Rajasthan government effectively modernized the PDS (Public distribution system) by delivering high quality multi-brand commodities at competitive prices.
Today, the state has around 5,000 fair price Annapurna shops in every nook and corner. Take a quick trip across rural Rajasthan and you will notice a plethora of spick and span, orange-colored ration shops across the state. In case you haven’t visited the Annapurna rural malls yet, you ought to visit them!
5 Reasons Why you need to Visit Annapurna Bhandars in Rajasthan…
You’ll Get Not One or Two but over 100 Items at Bhandars.
If you thought Spencer and Reliance Fresh are the only places where you find good stuff, visit Annapurna Bhandars to find best-quality domestic products manufactured by local brands. Jaggery, pulses, cooking oil, ghee, spices, flour, gram flour, rava, sauce, pickle, hair oil, talcum powder, cream, shampoo, soap, toothbrush, toothpaste, razor, sanitary napkin, shaving cream, phenyl, detergent bars, washing powder, toilet cleaner, mosquito repellant, duster, mosquito net, pencils, pens, notebooks, wafers, biscuits, chocolates, snacks, noodles—the list never seems to end.
Prices are Cheap and Quality is Guaranteed.
Annapurna Bhandars are slowly challenging Big Bazars in terms of their rate list. The basic idea behind launching these shops was to sell goods at cut-price rates. The good thing is that consumers can purchase these items at prices lower than the MRP.
All Transactions take place via PoS Machines to Ensure Utmost Transparency.
Unlike what the world believes, the rural population in Rajasthan is quite familiar with the idea of ‘swapping cards’. Bhamashah cards issued in the name of all BPL families are swapped at these shops via PoS machines. After the consumer purchases his goods, a receipt is generated to confirm the purchase. By swapping cards and generating receipts, the government keeps tabs on amount of ration dispatched to each household.
The Government Reminds you whenever you Fall Short of Ration Items.
In case you’re a registered Annapurna Bhandar consumer, the government will make it a point to remind you every month. Once the Annapurna shop near you is loaded with goodies, the automatic government system will message you to pay them a visit!
If you want to Experience the Feel of Shopping at Malls.
On a trip to Rajasthan villages, you may not find shopping malls and big departmental stores. Nevertheless, if you wish to experience the feel of shopping at big showrooms and malls, just head to the nearest Annapurna Bhandar near you. The cleanliness, orderliness with which the goods are displayed at racks and the bright orange color of the boards will remind you of Big Bazar.
These reasons are enough to get a shopper going!
