Rajasthan’s Tourism Department recently won two prestigious awards at two different ceremonies held in Mumbai and Delhi. These include Times Travel Award 2018 for ‘Best Marketing Initiative- Domestic Tourism’ and Brand Equity Marketing Magazine Award in the ‘Best Print Media Creatives’ category.
Best Marketing Initiative- Domestic Tourism
These awards salute India’s travel and tourism stalwarts and recognize their efforts of transforming the tourism industry with their innovative products, process, practices, and services. The award ceremony was held in New Delhi whereby Rajasthan’s Tourism Department’s Additional Director Gunjeet Kaur received the award for ‘Best Marketing Initiative’.
राजस्थान पर्यटन को मिला बेस्ट मार्केटिंग इनिशिएटिव-डोमेस्टिक टूरिज्म अवॉर्ड#MyRajasthan #JaaneKyaDikhJaye@my_rajasthan https://t.co/btqkINANLO pic.twitter.com/sn42sIDdtK
— जनसंपर्क, राज. सरकार (@DIPRRajasthan) April 21, 2018
Best Print Media Creatives Award
Talking about another award, it was during a ceremony in Mumbai where the Best Print Media Creatives Award was given away to Rajasthan Tourism department’s Additional Director Sanjay Pandey. It was given by Brand Equity, which is the marketing and advertising magazine of Economic Times.
We are elated to share our victory at the Times Travel Award, Delhi for the ‘Best Marketing Initiative – Domestic Tourism’ and ET Brand Equity Award, Mumbai for Best Print Media Creatives. We thank you all for appreciating/applauding our efforts. #MyRajasthan #JaaneKyaDikhJaye pic.twitter.com/8pxywL2fS2
— Rajasthan Tourism (@my_rajasthan) April 21, 2018
CM Raje Praises State Tourism Department
The Rajasthan Tourism Department was also praised by CM Vasundhara Raje during the inauguration ceremony of Great Indian travel Bazaar in Jaipur. She said that the department has bagged around 47 awards in the past 4 years.
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CM Raje also talked about the state’s plan of having over 50 million tourists’ arrival by 2020. Since the state had already achieved the target of more than 47 million tourists by 2017 end, it seems like the target would be rather easy to accomplish.
Efforts of State Tourism Department
The Rajasthan Tourism Department is not just excelling at its creative marketing and media tactics but it’s also planning to add depth and diversity to its tourism products. The state has sent a proposal to the Centre under the Swadesh Darshan Scheme for establishing new tourist circuits.
The department aims to create new opportunities regarding eco-tourism, tribal tourism, and desert tourism. For promoting eco tourism, the national parks and wildlife sanctuaries will be developed with better amenities while for desert tourism, more adventure activities will be promoted. As far as tribal tourism is concerned, the aim is to focus on regions like Pratapgarh, Sirohi, Dungarpur, etc.
